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Beijing Olympics sponsors face a US$110 billion dilemma

Beijing Olympics sponsors face a US$110 billion dilemma. (PHOTO: REUTERS/Tingshu Wang) By Bloomberg News

(Bloomberg) — For the global consumer giants that sponsor the Olympics, the Beijing Winter Games will be a high-wire act of marketing.

The events are a showcase in one of the most important markets for the Games’ biggest sponsors, including Intel Corp.,…

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