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Hong Kong Tourism Board and CJ ENM Join Forces to Hype up Tourism Interests via K-pop Culture

The Hong Kong Tourism Board (HKTB) signed a three-year deal with CJ ENM, one of Asia’s leading entertainment groups, to promote Hong Kong as a travel destination through Korean drama and variety TV shows. The HKTB is the first tourism organization to enter into a strategic partnership of this kind with CJ ENM.…

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