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MACAU DAILY TIMES » FIFA blockchain deal is first new US WCup sponsor since 2011

F IFA got a first new American sponsor of the men’s World Cup in 11 years yesterday, signing a deal for this year’s tournament in Qatar with blockchain technology provider Algorand.

The deal is also a “technical partnership” to help FIFA develop a digital assets strategy, soccer’s world body said.

MACAU DAILY TIMES » FIFA blockchain deal is first new US WCup sponsor since 2011 comes via ChinaTechNews.com.

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