Tag: "lgbt"

250位商界领袖参与第三届“中国粉红市场大会”

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中国上海 2016年11月18日 /ChinaNewswire.com/ 同志商务牵头舆观调查、 淡蓝网/Blued、Rela热拉、 万博宣伟以及20多家知名LGBT (女同性恋,男同性恋,双性恋,与跨性别者)合作伙伴在上海新天地朗廷酒店共同举行“第三届年度中国粉红经济市场大会"。

此次调查不仅关注到LGBT群体的生活现状,也更加关注到该群体的消费行为习惯。此调查从以上两个视角出发,为改善LGBT群体的未来提供更好的决策参考。9月底调查结束后,活动发起方与合作伙伴在11月14日举行的“中国粉红市场大会”上公布了2016年度《第三届中国LGBT群体生活消费调查报告》,此报告继续为商家开发国内LGBT群体市场提供最新动态和权威指导。

活动发起方“同志商务” (www.workforlgbt.com) 创始人毕信乐 (Steven Paul Bielinski)表示:“创纪录数量的中国LGBT群体打算在未来几年中向更多家人、朋友和同事公开自己的身份,同性婚姻是他们的理想关系状态,他们也正在要求公司支持LGBT友好计划并制定相关企业政策。”

越来越多公司正在意识到LGBT群体作为员工和顾客的重要性。今年早些时候,“同志商务”组织了第二届中国LGBT人才招聘会,迎来了34家财富500强企业(数量比前一年翻了一番),包括滴滴出行、蓝色光标、星巴克、BP、花旗集团、普华永道和欧莱雅,共同展示他们在人才招聘和保留过程中对包容度的支持。今年,作为粉红市场大会的一部分,首届年度中国LGBT广告大展发布了七个原创LGBT广告,其中包括来自领先的公关公司、广告公司和品牌的作品,包括爱德曼、博雅公关关系公司、高诚美恒和百威英博。通过分享真实世界的影像、讲述LGBT群体的故事,品牌可以真正地表达他们的支持。

淡蓝创始人及CEO耿乐表示,“我们连接开展三年LGBT生活指数调查,就是期待通过数据,让企业、媒体和公众,看到社会的多元与群体需求,通过商业的力量推进社会的进步与发展。”

热拉联合创始人Sammy表示,“在第三年的报告中我们可喜的发现LGBT群体的出柜率及同性婚姻的需求在不断提高;TA们对商界的期望值也越来越高,企业支持LGBT相关友好政策是起到让LGBT群体支持并购买企业产品的重要因素,粉红经济市场已进入惊蛰期。”

报告亮点

– 任何国家或地区有约为5-10%的LGBT人口LGBT(女同性恋,男同性恋,双性恋,以及跨性别者的缩写统称)。中国有7千万到1亿4千万人口属于这类群体,“粉红市场”占有2万亿人民币的市场价值。

– 有更多的LGBT群体打算公开他们的性取向。只有22%的男同和12%的女同在未来五年内不打算告诉任何人他们的身份,而去年的数据是30%的男同和16%的女同决定不告知任何人。

– 越来越多的LGBT(现在已经大半的)群体把同性婚姻视为他们“理想感情状态”。54%的男人和65%的女人是这么认为。而去年只有40%的男人和44%的女人是这么回答的。

– LGBT对商界的期望值越来越高。同去年(47%男人,55%女人)对比,今年还有更多LGBT认为企业支持LGBT相关的友好政策是起到让LGBT群体支持并购买企业产品的最重要因素 (56男同,62%女同)。

– 跟去年对比,有越来越多的LGBT群体愿意考虑海外代孕和同性婚姻的相关服务。虽然代孕服务对大部分的LGBT群体体而言还过于昂贵,但同性婚姻还是较受欢迎的。有58%的男同和75%的女同愿意花四万到六万人民币在海外办理同性婚礼并结婚。

– 家庭支持:从2015年的调查结果来看,来自家庭的压力依然是LGBT群体最大的问题。这意味着在商业层面上还能做出更多的努力去推进社会上多元共融的价值观、家庭观。

– 旅游:总体来看LGBT群体大多在境内旅行(78%)而非海外(28%)。跟去年相同,国外最受欢迎的三个旅游地区是香港,泰国,和澳门。

Source: WorkForLGBT

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250 Business Leaders Attend 3rd China LGBT “Pink Market” Conference

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Shanghai, China, November 18, 2016 /ChinaNewswire.com/ - WorkForLGBT, leading a coalition including YouGov, Dan Lan / Blued, Rela, and Weber Shandwick, and supported by more than 20 LGBT (lesbian, gay, bisexual, and transgender) cooperative partners across China, held the 3rd Annual China Pink Market Conference on Monday, November 14th at the Langham Xintiandi Hotel Shanghai.

This was both an LGBT community as well as consumer behavior survey to better understand LGBT people in China today and better serve the future development of this community. The survey was completed in September and released as the 2016 China LGBT Community Report at the 3rd Annual China Pink Market Conference November 14th; providing an authoritative guide for companies wishing to explore the LGBT Pink Market in China.

WorkForLGBT (www.workforlgbt.org) founder Steven Paul Bielinski, lead organizer of the conference, report, and advertising showcase said, “a record number of LGBT people in China are planning to share their identity with more family, friends and co-workers in the coming years, see same-sex marriage as their ideal relationship status, and are looking for companies to voice support for LGBT friendly programs and policies.

More and more companies are realizing the importance of LGBT people as both employees and customers. Earlier this year, WorkForLGBT organized the 2nd China LGBT Talent Job Fair, with 34 Fortune 500 companies (double the number from last year) including Didi Chuxing, BlueFocus, Starbucks, BP, Citigroup, PwC and L’Oreal taking part, showcasing their support for inclusion in the recruiting and retention of talent. This year our 1st Annual China LGBT Advertising Showcase, part of the Pink Market Conference, also released seven original LGBT focused advertisements, including from leading PR agencies, advertising firms, and brands including Edelman, Burson-Marsteller, Golin Magic, and AB InBev. By sharing real world images and showcasing the stories of LGBT people, brands can truly show their support.”

Geng Le, Founder and CEO of Dan Lan, said “for three consecutive years we’ve conducted the China LGBT Community Survey. We’re looking forward to using real world data to help companies, the media, and the public realize the diversity in society and the needs of this community. By putting to use the forces of business we advance both social progress and development.

Sammy Wu, Co-Founder of Re La, shared that “in the 3rd edition of our annual report we’re pleased to see the rates of openness among LGBT people, as well as the market need for same-sex marriage continuing to rise. The LGBT community’s expectations towards businesses has also risen as they look towards companies to support LGBT friendly workplace policies as the number one factor in their purchasing decisions. This is truly the start of a new phase for China’s Pink Market.

Report Highlights

– Making up an estimated 5-10% of any population, LGBT (lesbian, gay, bisexual, and transgender) China has between 70 million and 140 million citizens, with the "Pink Market" here estimated to be worth more than 2 trillion RMB.

– LGBT people are planning to be more out and open. Only 22% of gay and bisexual men and 12% of lesbian and bisexual women plan to tell no one about their identity in the next five years, versus 30% of men and 16% of women last year.

– More (now a majority of) LGBT people see same-sex marriage as their ideal relationship, 54% of men and 65% of women versus just 40% of men and 44% of women a year ago.

– LGBT people expect more from business. More than last year (47% men, 55% women), the most important factor influencing LGBT people's purchasing decisions again is company support for LGBT friendly policies and regulations (now 56% of men and 62% of women).

– Compared to last year more LGBT people are considering overseas surrogacy and marriage. While surrogacy is expensive for most, marriage ceremonies are not, with 58% of men and 75% of women willing to pay 40,000 to 60,00 RMB to wed abroad.

– Following 2015's results, pressure from family remains the biggest concern (70%) for those who are part of the LGBT community. This suggests that there is still more to be done to promote understanding and acceptance especially among family members.

– The general tendency for the LGBT community to travel within China (78%) is a lot higher than outside of China (28%). Like last year, the top three countries or regions that are visited outside of China are Hong Kong, Thailand and Macao.

Source: WorkForLGBT

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China Newswire

China Holds 2nd Gay Job Fair & 3rd Annual LGBT Diversity Conference

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Shanghai, China, June 2, 2016 /ChinaNewswire.com/ - WorkForLGBT organized the 2nd Annual China LGBT (Lesbian, Gay, Bisexual, & Transgender) Talent Job Fair – attracting twice the number of companies (34) as last year's job fair in support of LGBT diversity & inclusion on May 29, 2016 in Shanghai, China. Dozens of global Fortune 500 companies joined leading Chinese firms at this history making job fair. Earlier that same day, WorkForLGBT held their 3rd Annual LGBT Corporate Diversity & inclusion Conference, welcoming 100 HR leaders and LGBT employees to discuss programs and policies that can ensure equality at work.

Showcasing the growing acceptance of LGBT employees and customers, as well as the importance of LGBT inclusion as a business issue in China today, more than 800 LGBT employees registered online, and despite inclement weather 500 attended the fair Sunday afternoon. Tens of thousands in China's LGBT community discussed this event via social media, as leading Fortune 500 companies and Chinese multinationals engaged in the events with LGBT friendly policies and messaging, free of charge to both job seekers and company exhibitors thanks in part to sponsor and venue host Langham Xintiandi Shanghai Hotel.

Earlier that morning, HR leaders from GAP, Ford, Publicis, and BOSS took to the stage to share how companies can create workplaces that embrace diversity and LGBT employees.

"All 34 companies who registered for our job fair this year pledged their support for inclusive policies for LBGT employees, including prohibiting LGBT workplace discrimination", said Steven Paul Bielinski, Founder of WorkForLGBT. "This is an enormous step forward for the business community in China as they increasingly realize the importance of LGBT talent."

Companies looking to remain competitive in China require forward thinking and innovative HR programs and policies directed at the LGBT community. This includes non-discrimination workplace policies, diversity & inclusion training programs that create a welcoming environment for LGBT workers, and employee networks that allow LGBT employees an organizational voice.

"Leading Chinese firms joined the job fair this year for the first time to show their support for LGBT employees, including Didi Chuxing Taxi App, BlueFocus Communication Group, and BOSS recruiting. Dozens of new Fortune 500 companies and brands also joined this time, including PwC, PayPal, BP, Hyatt Hotels, EY, Morgan Stanley, Shell, 3M, Citigroup, eBay, Omnicom, and Boston Consulting Group", further explained Steven Paul Bielinski, Founder of WorkForLGBT.

WorkForLGBT was supported by Kanzhun / BOSS in holding this second annual job fair.

List of 2016 Participating Job Fair Companies:

1. Starbucks / 星巴克

2. Nielsen / 尼尔森

3. Edelman / 爱德曼

4. L'Oreal / 欧莱雅

5. State Street / 道富

6. Hyatt Hotels / 凯悦酒店集团

7. PayPal / 贝宝

8. Publicis / 阳狮集团

9. Williams-Sonoma / 威廉索拿马

10. Omnicom / 奥姆尼康

11. Electronic Arts / 艺电

12. PwC / 普华永道

13. Ford / 福特

14. Old Navy / GAP

15. EF Education First / 英孚教育

16. BP / 英国石油

17. Kanzhun / Boss 看准网 / Boss直聘

18. IBM

19. Morgan Stanley / 摩根士丹利

20. Outback Steakhouse / 澳拜客牛排

21. Interpublic Group / 埃培智集团

22. Hogan Lovells / 霍金路伟

23. 3M

24. Citigroup / 花旗集团

25. McKinsey / 麦肯锡

26. eBay / 亿贝

27. EY / 安永

28. Ogilvy / 奥美

29. Didi Chuxing / 滴滴出行

30. BlueFocus / 蓝色光标

31. Boston Consulting Group / 波士顿咨询公司

32. Shell / 壳牌

33. Wieden+Kennedy / 韦柯广告

34. Blued / 淡蓝

About WorkForLGBT

WorkForLGBT is a non-profit business network for LGBT employees in China and a platform for dialogue and collaboration with companies on LGBT corporate equality issues.

WorkForLGBT organizes regular networking mixers for gay and lesbian employees in Shanghai, Beijing, and other cities in China, as well as programs which highlight the business case for LGBT initiatives within human resources, corporate social responsibility, marketing and branding, as well as other company functions.

These include the Annual LGBT Corporate Diversity and Inclusion Conference, the Annual Pink Market Conference (which releases the China LGBT Community Survey), and their Annual Anniversary Event (which releases the China LGBT Social Climate Survey Report), as well as their Annual China LGBT Talent Job Fair.

Source: WorkForLGBT

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第二届中国“同志”招聘会 和第三届LGBT企业多元共融大会在上海成功举办

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中国上海 2016年06月02日 /ChinaNewswire.com/ 同志商务(WorkForLGBT)于2016年5月29日在中国上海举办了第二届年度中国LGBT(女同性恋、男同性恋、双性恋和跨性别者)人才招聘会,吸引了34家招聘企业参加,参会企业数量是去年的两倍。众多世界500强企业携手中国本土领导企业,共同倡导多元共融的企业文化。当天上午,同志商务还举办了第三届“企业多元共融大会”,邀请到了100余位人力资源领袖和LGBT雇员,共同探讨了如何通过人力资源计划和政策营造平等的工作环境。

此次招聘会报名人数超过了800人。尽管周日当天天气状况不佳,仍有超过500名求职者于下午来到现场。本届招聘会表明,企业对LGBT雇员和消费群体日益包容,LGBT多元共融已成为重要的企业课题。在社交媒体上,成千上万的中国LGBT人士将目光投向了这个活动。在金牌赞助方和主办场地上海新天地朗廷酒店以及其他赞助方的大力支持下,本场招聘会免费向广大LGBT求职者和积极倡导LGBT友好政策的世界500强公司及领先企业开放。

当天上午,来自GAP、福特、阳狮集团以及Boss直聘的人力资源领袖上台分享了企业如何创造出色的工作环境,拥抱多元性和LGBT雇员。

“注册参加此次招聘会的全部34家企业均表示支持企业LGBT多元共融政策,包括禁止LGBT工作歧视,”同志商务创始人毕信乐(Steven Paul Bielinski)表示,“中国企业界意识到了LGBT人才的重要性,这是一个极大的进步。”

在中国,企业若期望保持竞争力,针对LGBT社群的超前意识和创新人力资源项目和政策非常重要,这包括工作环境中的无歧视政策、旨在营造LGBT友好氛围的多元共融培训,以及让LGBT员工能在组织中发出声音的员工人际网络等。

“今年,滴滴出行、蓝色光标传播集团和BOSS直聘,作为中国本土领导企业,第一次参加了这场支持LGBT雇员的招聘会。另外,许多世界五百强企业也是第一次参加,包括普华永道、贝宝、英国石油、凯悦酒店集团、安永、摩根士丹利、壳牌石油、3M、花旗集团、易贝、宏盟集团以及波士顿咨询, ” 同志商务创始人毕信乐补充道。

同志商务举办本次第二届年度招聘会得到了看准网/BOSS直聘的支持。

第二届中国LGBT人才招聘会参会企业名单

1. Starbucks / 星巴克

2. Nielsen / 尼尔森

3. Edelman / 爱德曼

4. L'Oreal / 欧莱雅

5. State Street / 道富

6. Hyatt Hotels / 凯悦酒店集团

7. PayPal / 贝宝

8. Publicis / 阳狮集团

9. Williams-Sonoma / 威廉索拿马

10. Omnicom / 奥姆尼康

11. Electronic Arts / 艺电

12. PwC / 普华永道

13. Ford / 福特

14. Old Navy / GAP

15. EF Education First / 英孚教育

16. BP / 英国石油

17. Kanzhun / Boss 看准网 / Boss直聘

18. IBM

19. Morgan Stanley / 摩根士丹利

20. Outback Steakhouse / 澳拜客牛排

21. Interpublic Group / 埃培智集团

22. Hogan Lovells / 霍金路伟

23. 3M

24. Citigroup / 花旗集团

25. McKinsey / 麦肯锡

26. eBay / 亿贝

27. EY / 安永

28. Ogilvy / 奥美

29. Didi Chuxing / 滴滴出行

30. BlueFocus / 蓝色光标

31. Boston Consulting Group / 波士顿咨询公司

32. Shell / 壳牌

33. Wieden+Kennedy / 韦柯广告

34. Blued / 淡蓝

关于同志商务(WorkForLGBT)

同志商务(WorkForLGBT)是为中国同志雇员服务的一个非营利商务人脉网络,同时也是与各大企业开展LGBT平等共融对话与合作的平台。

同志商务定期于上海,北京,等城市组织LGBT员工职业交流会以及其他活动,主题突出LGBT相关举措对于公司HR、企业社会责任、营销与品牌建设等职能领域的重要意义。

同志商务举办的常规活动及会议包括:年度LGBT企业多元共融大会、年度中国LGBT人才招聘会、年度粉红市场大会(发布《中国LGBT社群调查报告》),以及同志商务周年庆(发布《中国LGBT社会环境调查报告》)。

Source: WorkForLGBT

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